When did the WOW Philippines Tourism Campaign program launch?

When did the Fiesta Island Philippines tourism campaign program was launch?

The first campaign launched by the DOT was in 1994 with the slogan “Fiesta Island Philippines!”

Was Wow Philippines a campaign launched by the Department of Tourism?

Wow Philippines (stylized as WOW Philippines) was a tourism marketing campaign used to promote Tourism in the Philippines. The name of the campaign also served as the tagline of the campaign.

What is the history of tourism in the Philippines?

Tourism in the Philippines traces its origins during the ancient times when the first set of people chose to migrate through land bridges, followed by the other sets of migrations from the Malayan archipelago in the south and Taiwan in the north.

What is the tourism marketing campaign title of the Philippines?

MANILA– The Philippines is repurposing the word “fun” in its old tourism slogan, “It’s More Fun in the Philippines”, by involving the travelers themselves and incorporating sustainability in the refreshed campaign.

What year that the Philippines have undergone economic social and political crises?

The global economic crisis of 2008 pulled countries around the globe into a recession. Following the Asian economic crisis in 1997, the 2008 crisis imposed new challenges to the Philippines as a developing country.

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How did Philippine travel agency start?

WOW Philippines Travel Agency Company, a Philippines based Travel Agency whose head office is in Manila, started its operations in 2005 under the name of WOW Philippines Travel Company, a private company not affiliated with the Philippines Government.

What is the Philippine tourism tagline?

because “It’s more fun in the Philippines.” Department of Tourism, in partnership with BBDO Guerrero has come up with the new tourism slogan – It’s more fun in the Philippines. Tourism Secretary Ramon Jimenez Jr. said during the event that they “want the world not to watch but to participate” in the new campaign.